Google Xi CoLaboratory @ IMEX

THE ASK

This year our amazing partners at Storycraft Lab asked Robotproof to take on a larger design and production role at IMEX 2024. The goal was to create a safe, relaxing and natural space for the Google Xi CoLaboratory for people to have the opportunity to nourish their minds to flourish out in the world, all within a 30ft diameter.

OUR APPROACH

Trade shows sometimes aren’t the most immersive spaces, but our approach was to lean into the principles of Biophilia and bring some of the beautiful desert foliage and landscape indoors to connect people more with nature.

WHAT WE DELIVERED

In collaboration with our amazing Vegas based partner, we leaned into landscape architecture to bring the outdoors to life indoors, using all real foliage throughout the space. From the desert plants to the 11ft Olive Tree everything was real to give people the real sense of connecting to nature. In addition to the landscaping, we looked to more natural wood tones and circular shapes to create more of a welcoming and connecting shape.

The illuminated back wall had the ability to change colors to help create different moods depending on the programming or time of day.

Collaboration, friendship and connection is so important to the Google Xi Community, so we are thrilled to have created such an amazing space to help IMEX attendees flourish in their work and their life.