2025

NYX Awards - 2025 Gold Winner Winner: Yachan Yuan

Lost in Translation

Entrant Company

Yachan Yuan

Category

Video / Art & Culture

Client's Name

Country / Region

United States

Experience Level

Designer

Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese). These words carry profound cultural meanings in their native languages but pose challenges in direct translation into other languages.
- Mångata: The road-like reflection of moonlight on water.
- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.
- Saudade: A feeling of longing, melancholy, or nostalgia.
These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.

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