2025

NYX Awards - 2025 Gold Winner Winner: Yachan Yuan

Lost in Translation

Entrant Company

Yachan Yuan

Category

Video / Art & Culture

Client's Name

Country / Region

United States

Experience Level

Designer

Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese). These words carry profound cultural meanings in their native languages but pose challenges in direct translation into other languages.
- Mångata: The road-like reflection of moonlight on water.
- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.
- Saudade: A feeling of longing, melancholy, or nostalgia.
These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.

2025
Video
NYX Awards 2025 Winner - Palazzo Del Mare, Fortes.Vision
gold
winner
Sea Breeze Real Estate

Entrant Company

Fortes.Vision

Category

Video / Real Estate

Country / Region

Ukraine

2025
Marketing Campaign
NYX Awards 2025 Winner -  Tires with a Heart: Kumho Tire × Ontario SPCA, JB COMMUNICATIONS
gold
winner

Entrant Company

JB COMMUNICATIONS

Category

Marketing Campaign / Cause Marketing Excellence

Country / Region

Canada

2025
Strategic Campaign
NYX Awards 2025 Winner - Accelerate Opportunity, Gravity Global
gold
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Strategic Campaign / Social Media Campaign

Country / Region

United Kingdom

2025
Video
NYX Awards 2025 Winner - Life's Better, Elite Media
gold
winner
American Family Insurance

Entrant Company

Elite Media

Category

Video / Insurance

Country / Region

United States