2025
Entrant Company
Yachan Yuan
Category
Video / Art & Culture
Client's Name
Country / Region
United States
Experience Level
Designer
Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese). These words carry profound cultural meanings in their native languages but pose challenges in direct translation into other languages.
- Mångata: The road-like reflection of moonlight on water.
- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.
- Saudade: A feeling of longing, melancholy, or nostalgia.
These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.
Entrant Company
Government Communications Office of Qatar
Category
Video / Government
Country / Region
Qatar
Entrant Company
IC4DESIGN
Category
Advertising & Design / Vehicle Wrap Design
Country / Region
Japan
Entrant Company
Hawke Media
Category
Marketing Campaign / Digital Marketing Campaign
Country / Region
United States
Entrant Company
Layer
Category
Social Media / Social Content / Post
Country / Region
United States