Outlook 2025

Outlook is an annual Insights report published by INFUSE, and our fifth edition for 2025 is the most comprehensive yet, spanning seven in-depth articles (160+ pages). Outlook 2025 breaks down the main shifts in GTM teams, B2B marketing, and sales with curated insights and actionable frameworks from INFUSE leaders to inform demand generation strategies for the year ahead.

The seven articles on key trends like buyer advocacy, brand-to-demand, and AI are fueled by two in-house research reports—INFUSE Insights Voice of the Buyer and Voice of the Marketer 2025—analyzing the key priorities and challenges of 2000+ B2B revenue leaders across North America, EMEA, and APAC.

Our 2025 edition is the culmination of three years of data analysis from our INFUSE Insights research to pinpoint the behavioral shifts and changing priorities of global B2B decision makers. Our research enables 1000+ INFUSE demand experts with exclusive data and actionable content to educate prospects on the key challenges and opportunities of their industries, enabling them to act upon them.

The 2025 edition also features a visual and UX overhaul, enhancing the desktop layout with key insights from thought leaders and curated research findings on the right side of the screen to contextualize and promote a richer reading experience. This edition is the first to include prominent thought leaders from partners like 6sense, Quantum Metric, Trellix, Cloudflare, and Thomson Reuters discussing our exclusive data and identified trends.

The previous edition of Outlook (2024) was recognized with a 2024 Bronze Stevie for Best Use of Data to Drive Brand Strategy and an honorable mention by the 2024 Ragan Content Marketing Awards in the Thought Leadership Campaign category.

Visit the official hub at outlook.infuse.com