VFTCB x Cass_andthecity

The Valley Forge Tourism and Convention Board collaborated with long-term partner, Cass Matthews (@cass_andthecity), a very prominent Philadelphia-based content creator and influencer to promote the Montgomery County area during the holiday season. We chose to have her visit an interactive, limited-time exhibit at the King of Prussia Town Center, where guests could get takeout from any of the surrounding restaurants before dining and hanging out in one of 6 heated igloos on the quad. The proceeds were donated to the Upper Merion Area Community Cupboard (UMACC), a food kitchen that supports the food insufficient within the Upper Merion School District. This partnership with Cass was beneficial for everyone involved: our organization was able to share audiences with Cass's, as well as bring attention to and raise money for an incredible cause.