2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
CRX Design
Category
Design & Print / Packaging
Country / Region
Brazil
Entrant Company
RB
Category
Social Marketing / Communications / YouTube / Vimeo Video / Youku Video
Country / Region
United States
Entrant Company
Attention Span Media
Category
Branded Content / Motion Graphics
Country / Region
United States
Entrant Company
KTWU
Category
Broadcast / Television / Broadcast / Television / Other
Country / Region
United States