2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
C-4 Analytics
Category
Design & Print / Promotional / Branding
Country / Region
United States
Entrant Company
Cloud Construct
Category
Mobile App / Mobile App / Other
Country / Region
United States
Entrant Company
Moms Don't Have Time to Read Books
Category
Series / Campaign / Podcasting
Country / Region
United States
Entrant Company
Glitch Creative Labs
Category
Social Marketing / Communications / Social Content / Post
Country / Region
United States