2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
Comcast
Category
Non-Broadcast / Non-Broadcast / Other
Country / Region
United States
Entrant Company
WAYFARER ENTERTAINMENT
Category
Branded Content / Automotive / Vehicles
Country / Region
United States
Entrant Company
Attention Span Media
Category
Strategic Communications / Interactive Brand Experience
Country / Region
United States
Entrant Company
Living Online
Category
Website / Real Estate
Country / Region
Australia