2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
Matson Money
Category
Non-Broadcast / Financial Services
Country / Region
United States
Entrant Company
DesignLab Marketing/Advertising
Category
Media Relations / Publicity / Publicity Campaign
Country / Region
Turkey
Entrant Company
Miami Ad School Miami, New York and San Francisco
Category
Publications / Publication / Other
Country / Region
United States
Entrant Company
Blue Chalk Media
Category
Commercials / Marketing / Pharmaceuticals
Country / Region
United States