2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
ECOS Communications
Category
Design & Print / Other Design & Marketing
Country / Region
United States
Entrant Company
Duncan Channon
Category
Social Marketing / Communications / Social Influencer Marketing
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Category
Non-Broadcast / Nonprofit
Country / Region
United States
Entrant Company
VERB Interactive
Category
Integrated Marketing / Business to Business
Country / Region
Canada