2020
Fail Epically
Entrant Company
Miami Ad School Miami and San Francisco
Category
Advertising (NEW) / Advertising / Other
Client's Name
North Face
Country / Region
United States
Experience Level
Internal
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest even if they fail, becoming the largest sponsor for the outdoors.
North face glorifies failure, because failing at something epic, is winning in itself.
Credits
Entrant Company
Glitch Creative Labs
Category
Social Marketing / Communications / Social Content / Post
Country / Region
United States
Entrant Company
CRX Design
Category
Design & Print / Packaging
Country / Region
Brazil
Entrant Company
Twist and Shout, a KnowBe4 company
Category
Non-Broadcast / E-Learning
Country / Region
United Kingdom
Entrant Company
QA Graphics
Category
Non-Broadcast / Motion Graphics
Country / Region
United States