Integrated Marketing Communication Plan for JianXin Tire

As the global tire industry shifts toward greater energy efficiency and intelligent transformation, Jianxin Tire, a leading company in Fujian Province, finds itself at a pivotal moment. To thrive amidst new challenges and seize emerging opportunities, Jianxin Tire is set to revamp its brand image through a comprehensive marketing communication plan that touches every aspect of its presence—from logo design and promotional posters to peripheral product development. It’s all about ensuring consistency in brand messaging and reinforcing core values, ultimately driving internationalization and long-term development.
The overall design revolves around the unique concept of "Creating Infinite Possibilities with Tires". By integrating creative positioning, compelling slogans, and the design of flagship products, Jianxin Tire not only highlights its technological advancements and product features but also underscores its commitment to social responsibility and a forward-looking vision. To make the brand even more relatable and appealing, the design team has given tires a friendly, human-like twist, crafting an engaging IP image that resonates deeply with users and wins their affection.
The new visual identity features blue as the primary color, symbolizing intelligence and technology. This choice reflects Jianxin Tire’s dedication to building a green, low-carbon brand image and hints at the future direction of tire development—high-performance and environmentally friendly. It also embodies the brand’s user-centric philosophy. The brand logo incorporates an "X" element: the blue portion signifies deep roots, representing the brand’s commitment to expanding and innovating within the tire industry, while the vibrant orange stroke conveys a dynamic upward trajectory and enhanced market competitiveness. This bright accent also symbolizes the passion for continuous innovation and progress. Together, these elements tell a compelling story: while Jianxin Tire aims high with cutting-edge innovations, it remains firmly grounded, always listening to and serving its customers.