2020

NYX Awards - 2020 Gold Winner Winner: Miami Ad Schoo Miami, New York and San Francisco

The Store That Sells Nothing

Entrant Company

Miami Ad Schoo Miami, New York and San Francisco

Category

Advertising (NEW) / Advertising / Other

Client's Name

North Face

Country / Region

United States

Experience Level

Internal

Egyptian women are in crisis, their self-expression and right to explore stripped away and suppressed. With stifling statistics to support this notion (like the fact that 92% of women between the ages of 15 and 49 have been victims of genital mutilation), we’ve made it our mission to take a stand.
So North Face will open the first ever store that sells nothing and the first ever store in Egypt that helps a population of women who have been taught that exploration is wrong, to explore themselves and the outdoors.

Credits

Art Director
Passant El Mohdar
Copywriter
Roselyn Grace
Art Director
Pedro Sacilotto
Copywriter
Hatem El Akad
2020
Design & Print
NYX Awards 2020 Winner - Imalac Brand Identity, The Brand Collective
gold
winner

Entrant Company

The Brand Collective

Category

Design & Print / Corporate Identity

Country / Region

United States

2020
Advertising
NYX Awards 2020 Winner - Targeting Campaign Generates Interest for Auto Buyers, C-4 Analytics
gold
winner

Entrant Company

C-4 Analytics

Category

Advertising / Advertising Campaign

Country / Region

United States

2020
Series / Campaign
NYX Awards 2020 Winner - Renton Stories, energyhill
gold
winner
Renton Prep

Entrant Company

energyhill

Category

Series / Campaign / Education

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Zue Botanicals - Natural Skincare for Latin Women, NoCave Media
gold
winner

Entrant Company

NoCave Media

Category

Website / Beauty & Cosmetics

Country / Region

United States