2020

NYX Awards - 2020 Gold Winner Winner: Miami Ad Schoo Miami, New York and San Francisco

The Store That Sells Nothing

Entrant Company

Miami Ad Schoo Miami, New York and San Francisco

Category

Advertising (NEW) / Advertising / Other

Client's Name

North Face

Country / Region

United States

Experience Level

Internal

Egyptian women are in crisis, their self-expression and right to explore stripped away and suppressed. With stifling statistics to support this notion (like the fact that 92% of women between the ages of 15 and 49 have been victims of genital mutilation), we’ve made it our mission to take a stand.
So North Face will open the first ever store that sells nothing and the first ever store in Egypt that helps a population of women who have been taught that exploration is wrong, to explore themselves and the outdoors.

Credits

Art Director
Passant El Mohdar
Copywriter
Roselyn Grace
Art Director
Pedro Sacilotto
Copywriter
Hatem El Akad
2020
Content Marketing & Writing
NYX Awards 2020 Winner - Cooperation Beyond Words, Attention Span Media
gold
winner

Entrant Company

Attention Span Media

Category

Content Marketing & Writing / Brand Journalism

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - The Pennine Way 2020, Corporate Films Canada
gold
winner
Pennine Security Solutions

Entrant Company

Corporate Films Canada

Category

Non-Broadcast / Corporate Image

Country / Region

Canada

2020
Design & Print
NYX Awards 2020 Winner - Art Deco-Inspired Business Card, Flora Gordon Design + Imagery
gold
winner

Entrant Company

Flora Gordon Design + Imagery

Category

Design & Print / Business Card

Country / Region

Canada

2020
Non-Broadcast
NYX Awards 2020 Winner - FabFitFun presents Donni Ribbed Sweater, FabFitFun
gold
winner

Entrant Company

FabFitFun

Category

Non-Broadcast / Directing (Skill)

Country / Region

United States