2025

NYX Awards - 2025 Grand Winner Winner: Layer

Azoth Stalker Wolf Mount Trailer

Entrant Company

Layer

Category

Video / Trailers

Client's Name

Country / Region

United States

Experience Level

Agency

The Azoth Stalker Wolf Mount Trailer was a project where LAYER played a central role in creating an engaging and visually captivating trailer that highlighted one of New World’s most exciting in-game rewards. Our responsibilities spanned concept development, copywriting, VO casting, game capture, motion graphics, and video editing, all aimed at delivering a trailer that would intrigue and excite potential players.
The project began with concept development, where we envisioned a trailer that would emphasize the power and mystique of the Azoth Stalker wolf mount. Our copywriting was designed to spark curiosity and drive anticipation, with concise and impactful messaging that made the mount feel like a coveted, powerful in-game asset. The copy highlighted the Azoth Stalker’s origins as a guardian beast, a creature of pure Azoth, offering a sense of mystery and grandeur to the mount.
We then focused on selecting the perfect voiceover talent (VO casting) to bring the trailer to life, ensuring that the tone and delivery matched the trailer’s mysterious and powerful theme. Game capture was key in showcasing the Azoth Stalker wolf mount in action, and we made sure to highlight its majestic appearance and imposing presence in the game world.
The motion graphics and video editing were designed to elevate the visuals, enhancing the sense of power and grandeur surrounding the mount. We used dynamic cuts and effects to bring a high-energy pace, capturing the attention of the audience and keeping them engaged.
The final result was a trailer that successfully introduced the Azoth Stalker wolf mount, creating excitement around this exclusive in-game reward for pre-ordering New World: Aeternum. Through creative storytelling and seamless technical execution, we delivered a trailer that highlighted the mount’s allure, while enticing viewers to secure their own.

2025
Marketing Campaign
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
grand
winner
M&G Investments

Entrant Company

Gravity Global

Category

Marketing Campaign / Global Marketing Campaign

Country / Region

United Kingdom

2025
Strategic Campaign
NYX Awards 2025 Winner - The Vanguard Tough Mudder Takeover, AML Communications Ltd
grand
winner

Entrant Company

AML Communications Ltd

Category

Strategic Campaign / Special Event

Country / Region

United Kingdom

2025
Content Marketing
NYX Awards 2025 Winner - The Sound of Flight, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing / B2B Branded Content Campaign

Country / Region

United Kingdom

2025
Marketing Campaign
NYX Awards 2025 Winner - The Sound of Flight, Gravity Global
grand
winner
GE Aerospace

Entrant Company

Gravity Global

Category

Marketing Campaign / Digital Marketing Campaign

Country / Region

United Kingdom