2025
Entrant Company
Layer
Category
Video / Trailers
Client's Name
Country / Region
United States
Experience Level
Agency
The Tomb Raider IV-VI Remastered - Announce Trailer was a high-impact project where LAYER played an integral role in shaping the announcement of these beloved classic games, bringing them to a new audience. Our responsibilities spanned from concept creation and copywriting to game capture, motion graphics, video editing, and cutdowns.
We began with conceptualizing the trailer’s overall approach, aiming to create a compelling message that would not only highlight the remastered games but also evoke nostalgia for long-time fans while welcoming newcomers. Our copywriting emphasized the rich legacy of the Core Design Tomb Raider games, focusing on their challenge and unique control mechanics, which set them apart from modern, streamlined games. The messaging helped position the remasters as a return to a more patient, challenging era of gaming—a testament to the roots of the franchise.
In terms of game capture, we focused on showcasing key moments from Tomb Raider IV, V, and VI that demonstrated both their improved visuals and timeless gameplay. Motion graphics were integrated to enhance the visuals, adding dynamic energy and nostalgia-inducing elements that aligned with the game's iconic atmosphere.
Through precise video editing, we stitched together a compelling narrative that balanced showcasing the games' legacy and the remastered enhancements. Additionally, we created cut-down versions for different platforms, ensuring that the trailer reached the widest possible audience with tailored messaging for each format.
The result was a trailer that successfully announced the remastering of Tomb Raider IV-VI, capturing the essence of what made these games iconic while highlighting the technical improvements for modern players. It brought a new perspective to the games, encouraging both old fans and new players to experience these classic adventures with a fresh look.
Entrant Company
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Category
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Country / Region
Germany
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Category
Video / Consumer Product / Services
Country / Region
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Category
Video / Travel
Country / Region
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Entrant Company
Elite Media
Category
Advertising & Design / Ad Design (Series)
Country / Region
United States