2025

NYX Awards - 2025 Grand Winner Winner

Move Improved

Entrant Company

Hyundai MOBIS

Category

Social Media / Social Branding Campaign

Client's Name

Hyundai MOBIS

Country / Region

South Korea

Experience Level

Internal Department

Hyundai MOBIS leveraged social media to connect the dots between mobility technology and a broader audience, particularly Millennials and Gen Z, who are less engaged with B2B marketing. Through relatable, experience-driven storytelling, we crafted and developed a visual narrative that strengthens our role beyond offering mobility innovation solutions, making our technologies tangible, memorable, and accessible. A multi-platform strategy across Instagram, X, LinkedIn, YouTube, and TikTok maximized reach, achieving 18.8M+ views, 28.1M+ impressions, and counting.

Credits

Senior Manager / Hyundai MOBIS
Jun Hyuk Kim
Account Director / BorderX
Sungyoon Paek
Creative Director / BorderX
Justin Joonmo Yang
Account Executive / BorderX
Jeehun Kim
Account Executive / BorderX
Seungju Han
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