The Sound of Flight

This industry-first, Sound of

Flight campaign, brought three

GE Aerospace engines to life in

360° spatial sound technology

hosted on YouTube and Spotify,

and amplified across social media

to increase brand awareness

and share of voice versus

competitors.

There were three audio clips

for the GEnx Jet Engine:

acceleration, cruise, and

deceleration, and one each for

CFM Leap and Passport engines.

All accompanied by equalizer

audio visualizer videos.

The campaign targeted aviation

fans and senior industry

professionals in engineering,

operations, business

development, sales, managerial

and C-Suite roles.

Sound of Flight:

• Impressions totalled 73,700,000

• Achieved 54,960,113 video plays

• High 60% view rate

• 1,691,316 full video plays

• 13,223,440 engagements

There was an exceptional

performance across channels:

• LinkedIn view rates at 39%,

over three times the average

benchmark of 12%

• Instagram video Thruplay rate

of 5% and click-thru rate (CTR) of

1%,compared to global average of

0.22 - 0.88% CTR

Strong content resonance and

effective campaign targeting

resulted in 73,721,450

impressions and a cost per

engagement (CPE) of $0.50 on

a relatively small paid/boosting

budget of $23.6K between

February – November 2023 (10

months).

Innovation, exceptional results,

integrated production, and standout

nature of Sound of Flight all

make this a worthy award winner.