Intelligence Connected

M&G Investments launched a
distinctive new brand platform and
visual identity at the beginning
of 2024 as part of its vision to
revive its market awareness and
perceptions. It represented the
collective focus of the entire
organisation.
This was more than a brand
identity refresh; it helped to
coalesce the business around a
value proposition that refocused
on what was important - the
client. The process that got us to
the positioning used employee
interviews and market research,
facilitating two-way conversations
that enhanced the proposition
every step of the way.
The supporting messaging
hierarchy captured and aligned
what makes M&G Investments a
truly special organisation, in a way
that hadn’t been achieved for many
years. All centered around the
proposition that M&G Investments’
makeup and spirit cultivates
sharing and linking of expertise to
deliver an enhanced, well-balanced
and well-rounded experience for
its clients. We expressed this as
‘Intelligence Connected’.
The result was a contemporary,
flexible and highly impactful brand,
bringing M&G Investments to life
in a way that feels permanent and
powerful.