Salesforce's Dreamforce 2024

NOMOBO's groundbreaking production at Dreamforce 2024 redefined corporate broadcasting, delivering 72 hours of non-stop, highly engaging pre-recorded and live content from the world’s largest software event.

By producing a live broadcast alongside the physical event, it meant that Salesforce can scale everywhere in the most cost-effective way, allowing them to reach 25 times the number of customers than they would have been able to reach - had it only been an in-person event.

Bringing this monumental event to a global audience required a seamless hybrid broadcast experience, and NOMOBO was entrusted with designing and executing the full-scale live stream and content production for Dreamforce’s online version on the dedicated platform: Salesforce+ and social channels like LinkedIn, X, Instagram.

NOMOBO created and executed a live-stream and content production strategy that demanded a TV show-style approach to content—blending entertainment with education in an engaging format that delivered 550+ hours of content, ensuring that Dreamforce was not just an event, but an immersive global experience.

With over 300 NOMOBO team members operating onsite in San Francisco and remotely from our Live Center in Amsterdam. Throughout the 3 day event, our team captured and edited over 440 Video On Demand (VOD) assets, now live on Salesforce+.

Two dedicated broadcast channels, a fully equipped broadcast stage, studio, and on-site standups were supported by two AMS-based channel MCRs, three AMS-based remote room MCRs (one with AI Room Master Control), and two SFO-based production bridges.

Keynote sessions spanned four major rooms, while four theaters and breakout rooms facilitated diverse discussions. Twelve AI VOD rooms, along with three roving crews and two sizzle DPs, ensured dynamic and comprehensive coverage of the entire event.

NOMOBO allowed Salesforce to reach a global audience by creating bespoke Dreamforce shows for each of their biggest global regions- LATAM, EMEA and APAC. Specific Dreamforce stories were created that resonated with the specific geolocation of the audiences, in their own languages and in their time zones.

On top of this, American Sign Language interpretation across two channels underscored our commitment to inclusivity.