2025
EM-Smart Rebrand: Technology Empowers Connection
Entrant Company
Studio Wei
Category
Strategic Campaign / Brand Strategy Campaign
Client's Name
EM-Smart Global
Country / Region
United States
Experience Level
Agency
This entry showcases EM-Smart’s transformation from a product-driven laser engraver brand to a human-centered technology leader. Breaking away from traditional cross-border e-commerce, EM-Smart redefined its identity—focusing on innovation, empowerment, and meaningful connection. Through a strategic rebrand, we shifted from selling machines to building a creative ecosystem where technology fuels businesses, stories, and human expression.
Entrant Company
Gravity Global
Category
Marketing Campaign / Multichannel Marketing Campaign
Country / Region
United Kingdom
Entrant Company
Elite Media
Category
Marketing Campaign / Brand Partnership Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Content Marketing / Multichannel Social Media Content
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Audio & Podcasts / New Category: Aerospace
Country / Region
United Kingdom