2025

NYX Awards - 2025 Gold Winner Winner: HP Inc.

HP OMEN 35L Gaming Tower Design

Entrant Company

HP Inc.

Category

Video / Animation

Client's Name

HP Inc.

Country / Region

United States

Experience Level

Designer

The OMEN 35L Gaming Tower is a customizable gaming desktop designed to deliver high performance with enhanced thermal management and AI-supported features. It’s built for users who prioritize both power and the ability to personalize their systems. The design facilitates industry standard easy upgrades and offers a clean, functional aesthetic that balances performance with visual appeal.
Optimized Cooling and Performance:
The OMEN 35L gaming tower is designed to optimize thermal performance and facilitate user customization. The updated chassis includes dual 140mm ARGB fans, a 240mm liquid cooling system, and a high-airflow front bezel, resulting in a 10%-14% improvement in thermal efficiency compared to previous models. The tower also incorporates upgraded fan configurations, including a dedicated GPU cooling fan, which contributes to lower operating temperatures and quieter operation.
Optimized Layout:
The internal layout is structured for efficient cable management and easy hardware access, supporting future upgrades. Top front I/O ports and internal cooling are designed to ensure high performance and ease of use. OMEN 35L offers premium AI performance to manage demanding programs and graphic thanks to its choice of powerful processors and GPUs.
Customizable and Function Design:
The OMEN 35L gaming tower features a design that combines functionality with a clean, modern look. The high-airflow front bezel improves cooling efficiency while maintaining a visually appealing design. The tower includes dual 140mm ARGB fans and customizable RGB lighting for user personalization. The transparent EMI shielded glass allows visibility of internal components, and the design supports easy access to the inside for upgrades and maintenance. The CPU cooler has an LCD display that users can customize to display a single image, image slide show, animated GIF, video, system info, clock, or audio visualization. The tower is designed with easy access ports on the top front surface. The overall approach balances durability with the desire for gamers to upgrade their system.

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