2025

NYX Awards - 2025 Gold Winner Winner

Ivanti Patch Tuesday

Entrant Company

Ivanti

Category

Content Marketing / B2B Branded Content Campaign

Client's Name

Country / Region

United States

Experience Level

Internal Department

As cybersecurity experts and professionals continue to navigate the evolving landscape of cyber threats, it is crucial for organizations to stay informed and proactive in addressing vulnerabilities. Recognizing this need, Ivanti has made a significant and ongoing investment in the Patch Tuesday campaign, transforming a routine update schedule into an engaging initiative that delivers real value to its audience.

Patch Tuesday, also known as Update Tuesday, occurs on the second Tuesday of each month. During this time, security updates and patches are released for various products, allowing for strategic planning, testing, and deployment. As a key resource for customers, Patch Tuesday helps ensure systems remain secure. However, the volume and complexity of these updates can overwhelm IT administrators, making timely and effective patch management a challenge. Ivanti’s Patch Tuesday campaign addresses this by empowering IT operations and security professionals with expert information to navigate the intricate world of Patch Tuesday.

Ivanti’s Patch Tuesday campaign successfully delivers expert analysis, practical advice and digestible content, showcasing a program that helps to keep organizations secure and reinforces Ivanti as a trusted leader in the IT and security sector.

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