Rising Brand - Crispy Green

Crispy Green (makers of Crispy Fruit freeze-dried snacks) is trying to garner attention from a specific supermarket chain to obtain a meeting with their buyer of freeze-dried fruits. Currently, this supermarket chain carries a competitive brand, and are satisfied with it; however, they don\\\'t realize the potential of adding even more opportunity and profitability of the entire category (freeze-dried fruit), by considering adding the #1 selling brand at retail (Crispy Green--per SPINS data YE 9/20). The November issue of a specific trade publication is a special edition, promoting the award-winning supermarket chain. This will be an issue they will closely view and keep on their desk for longer than usual; therefore, a perfect time for Crispy Green to advertise in this issue. The theme of the ad was derived from a quote from JFK \\\"A rising tide lifts all boats\\\"--which is exactly the point we want to make. We changed the headline to \\\"A Rising Brand Lifts the Category\\\" to convey the image (which is self-explanatory). We integrated the original company mascots \\\"Chris B. Green & Chirp\\\" into the visual as a fun way to emphasize the Crispy Green brand.