2025

NYX Awards - 2025 Gold Winner Winner

Staying Alive - Patrick's Journey

Entrant Company

Orca & Aura Films

Category

Video / Fund Raiser

Client's Name

Authority of Social Contribution: Ma'an

Country / Region

United Arab Emirates

Experience Level

Agency

The Authority of Social Contribution – Ma’an,

is a nonprofit organisation, that brings together governmental entities, private organisations, and individuals to support under represented communities in Abu Dhabi. It mobilizes funding and empowers other nonprofits, social enterprises, and volunteer groups to drive impact towards a healthier, cleaner and more inclusive nation. Thanks to donations from across the UAE, Ma’an’s life-saving dialysis center offered Patrick a second chance. What happened next inspired a wave of generosity across the nation. Thousands were moved to action, donating to continue to help fund treatment for many more individuals just like Patrick. One man’s fight for survival became a symbol of hope—and how kindness is helping save lives every day.

Credits

Executive Producer / Creative Director
Arwa Merchant
Project Manager - Ma'an
Shaimaa Almazrouei
Director of Photography
Al Ameel Abdul Aziz
Production Manager
Neo Apelian
Production Coordinator
Laasima Bachir
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