2025
Entrant Company
Habbar Creative House
Category
Mobile App / Finance
Client's Name
Riyad Bank
Country / Region
Saudi Arabia
Experience Level
Internal Department
Delete The Riyad Bank App, a viral marketing stunt that didn’t just shake Saudi Arabia, but the entire Middle East!
This campaign was not your regular mobile app launch, but a campaign that capitalized on a controversial teaser that aimed to grab maximum attention, and generate the most word of mouth in the least timeframe possible (less than 12 hours), paving the road to reveal with our newest mobile app yet.
This campaign proved that a simple, shocking message (despite being loved or hated) can drive curiosity that leads to achieving your main objectives, which in our case is: to download the new Riyad Bank app, use it, and love it, especially when the original app, wasn't exactly the most lovable finance application in the market.
Credits
Entrant Company
Layer
Category
Video / Trailers
Country / Region
United States
Entrant Company
NOMOBO
Category
Content Marketing / Video or Video Series
Country / Region
Netherlands
Entrant Company
Layer
Category
Video / Trailers
Country / Region
United States
Entrant Company
Hyundai MOBIS
Category
Social Media / Social Branding Campaign
Country / Region
South Korea