2025

NYX Awards - 2025 Grand Winner Winner: Habbar Creative House

Delete The Riyad Bank App!

Entrant Company

Habbar Creative House

Category

Mobile App / Finance

Client's Name

Riyad Bank

Country / Region

Saudi Arabia

Experience Level

Internal Department

Delete The Riyad Bank App, a viral marketing stunt that didn’t just shake Saudi Arabia, but the entire Middle East!
This campaign was not your regular mobile app launch, but a campaign that capitalized on a controversial teaser that aimed to grab maximum attention, and generate the most word of mouth in the least timeframe possible (less than 12 hours), paving the road to reveal with our newest mobile app yet.
This campaign proved that a simple, shocking message (despite being loved or hated) can drive curiosity that leads to achieving your main objectives, which in our case is: to download the new Riyad Bank app, use it, and love it, especially when the original app, wasn't exactly the most lovable finance application in the market.

Credits

Chief Experience Officer / Riyad Bank
Haifa Othman Ibrahim Bin Ahmed
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Strategic Campaign
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Entrant Company

Gravity Global

Category

Strategic Campaign / Technology Campaign

Country / Region

United Kingdom

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Social Media
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M&G Investments

Entrant Company

Gravity Global

Category

Social Media / YouTube Channel / Video

Country / Region

United Kingdom

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Social Media
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winner
GE Aerospace

Entrant Company

Gravity Global

Category

Social Media / Social Content / Post

Country / Region

United Kingdom

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Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Marketing Campaign / Brand Awareness Campaign

Country / Region

United Kingdom