Delete The Riyad Bank App!

Delete The Riyad Bank App, a viral marketing stunt that didn’t just shake Saudi Arabia, but the entire Middle East!
This campaign was not your regular mobile app launch, but a campaign that capitalized on a controversial teaser that aimed to grab maximum attention, and generate the most word of mouth in the least timeframe possible (less than 12 hours), paving the road to reveal with our newest mobile app yet.
This campaign proved that a simple, shocking message (despite being loved or hated) can drive curiosity that leads to achieving your main objectives, which in our case is: to download the new Riyad Bank app, use it, and love it, especially when the original app, wasn't exactly the most lovable finance application in the market.