2025

NYX Awards - 2025 Gold Winner Winner: Space Sheep Media Lab Inc

MPT Mobility Baguio Video Series

Entrant Company

Space Sheep Media Lab Inc

Category

Video / Transportation

Client's Name

MPT Mobility Corp

Country / Region

Philippines

Experience Level

Agency

Progress doesn’t always look like machines and code — sometimes, it looks like hope. With Baguio City facing mounting traffic and mobility issues because of the growing influx of tourists, mobility innovation is needed. Space Sheep Media Lab Inc. launched a five-part video explainers that showed how MPT Mobility’s innovations could create real impact — in a way that felt relevant, human, and grounded in real experience.
To bring change closer to home, the five-part video explainers were rooted in everyday struggles. Shot guerrilla-style, it captured the raw, unscripted realities of Baguio’s streets. We told the stories of people stuck in traffic, searching endlessly for parking, or navigating long, uncertain commutes — and seamlessly integrate in how MPT Mobility’s innovations could change those routines for the better.
With narrative depth and cultural relevance, the videos positioned MPT Mobility as more than a tech provider. It became a catalyst for progress in motion — one that met people where they were and helped move them forward.

Credits

Group Account Director
Pauline Ann Maminta
Executive Director
Hazel Hernandez
Creative Director
John Emmanuel Isorena
Senior Account Manager
Kenneth Ian Bacalzo
Senior Copywriter
Corrine Evangelista
Multimedia Designer
Isagani Caspe
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