2025

NYX Awards - 2025 Gold Winner Winner: Ye Tian

Lexi

Entrant Company

Ye Tian

Category

Website / E-Learning Education

Client's Name

Country / Region

United States

Experience Level

Designer

Lexi reimagines vocabulary learning by merging the power of technology with engaging design. Traditional word memorization is often tedious and ineffective, leading to low retention and engagement. Lexi addresses this by creating adaptive flashcards that come alive with AI-generated stories and vivid images tailored to each user’s interests, making new words memorable in seconds.
Beyond memorization, Lexi empowers users to become better writers. The platform evaluates user-generated sentences in real time, providing contextual feedback and suggestions for improvement. Its innovative semantic web visualization lets learners explore connections between words-such as synonyms, antonyms, and thematic links-fostering deeper understanding and long-term retention.
Lexi’s distraction-free interface ensures seamless micro-interactions and a focused learning journey. Adaptive repetition algorithms personalize review schedules, optimizing learning efficiency and reducing study time. By integrating context, creativity, and real-time feedback, Lexi delivers a vocabulary experience that is not only effective but also delightful-helping users confidently use new words in their daily lives.

2025
Marketing Campaign
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
gold
winner
M&G Investments

Entrant Company

Gravity Global

Category

Marketing Campaign / Print Advertising Campaign

Country / Region

United Kingdom

2025
Website
NYX Awards 2025 Winner - TechHerAI: AI-Driven Tools to Empower Women in Tech, Jiazhao Shi, Chuanrui Li, and Donghui Zhang
gold
winner

Entrant Company

Jiazhao Shi, Chuanrui Li, and Donghui Zhang

Category

Website / E-Learning Education

Country / Region

United States

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Video
NYX Awards 2025 Winner - Seeding for the Future, Volo Project
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winner
St. Simons Land Trust

Entrant Company

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Category

Video / Nonprofit

Country / Region

United States

2025
Strategic Campaign
NYX Awards 2025 Winner - 	IKEA - Reversing the narrative on anniversaries, IKEA Germany
gold
winner

Entrant Company

IKEA Germany

Category

Strategic Campaign / Event Campaign

Country / Region

Germany