Levi's Experience: Adobe x Microsoft 2025

24Notion helps Adobe and Microsoft to engaged on top VIP Retailers across globally by bringing them to the one night of a unique experience -
Levi's Next-Gen Content Creation and Activation Strategy aims to deliver a comprehensive, engaging, and memorable customer journey through innovative, gamified experiences.

The core objectives include:
1. Integrated Customer Engagement:
Design a seamless marketing approach that connects every touchpoint—from initial awareness to post-visit interaction—ensuring a cohesive brand experience.
2. Educational and Interactive Demos:
Utilize immersive demo stations as educational tools, showcasing Levi's products and brand story in an engaging manner.
3. Gamification of the Experience:
Implement a passport-style system where customers receive stamps after visiting each demo pod, turning the exploration into a fun, interactive journey.
• Customers collect stamps by watching demos and learning about Adobe/Microsoft products and services on Gen AI
• Once they collect all stamps (e.g., 3 in total), they earn the opportunity to personalize and customize a clothing article.
4. Exclusive Personalization Opportunities:
Offer customers the chance to design and apply exclusive screen-printed illustrations—created specifically for the event—on jackets, shirts, bags, or other items, enhancing their personal connection to the brand.
5. Enhancing Retail Beyond Traditional Methods:
Leverage thought-provoking content and innovative demos to help retailers adopt new, engaging strategies that go beyond conventional brick-and-mortar activations, fostering deeper customer relationships and brand loyalty.
6. Memorable Takeaways and Brand Differentiation:
Create a unique, collectible experience that encourages social sharing and word-of-mouth, positioning Levi's as a forward-thinking leader in retail innovation.
This strategic approach aims to excite customers, deepen their engagement, and inspire retailers to embrace next-generation marketing techniques that blend education, personalization, and gamification for lasting impact.