2025
Entrant Company
MTAP Studio & 彭宥纶 Zoe Peng
Category
Video / Live Event
Client's Name
IMC Group Asia
Country / Region
China
Experience Level
Award Agent
As the top-grossing Chinese female singer in concert ticket sales, Angela Zhang led all domestic female artists in both the number of concerts and audience reach from 2023 to 2024, with nearly 2 million people attending her performances annually in China. Her music has accompanied the growth of three generations—those born in the ’80s, ’90s, and 2000s—conveying positive energy and shaping a culturally significant landscape rooted in China.
*“The Lamp”* serves as the central interlude VCR of Angela Zhang’s 2025 “Seeking Light” tour. Through it, she aims to express stories from China alongside universal human values. Centered around the concept of a "genie lamp," the piece depicts people making wishes—for sudden wealth, love, or eternal youth—only for them to ultimately fall short. When the genie disappears, they come to realize that only they themselves can light their own lamp. This idea reflects Zhang’s personal belief: “Life is achieved through one’s own efforts; wishes alone lead nowhere.” Through this concert, she hopes to inspire audiences with this empowering message.
Credits
Entrant Company
Gravity Global
Category
Social Media / Social Campaign
Country / Region
United Kingdom
Entrant Company
QNY Creative
Category
Advertising & Design / Packaging Design (Series)
Country / Region
United States
Entrant Company
Digitek
Category
Video / Cultural
Country / Region
Qatar
Entrant Company
Gravity Global
Category
Marketing Campaign / Video Marketing Campaign
Country / Region
United Kingdom