2025
Entrant Company
Government Communications Office of Qatar
Category
Video / Sports
Client's Name
Government Communications Office of Qatar
Country / Region
Qatar
Experience Level
Agency
In celebration of Qatar hosting the Formula 1 Grand Prix, this video highlights the nation's commitment to nurturing its youth to become the next generation of Formula 1 racers. Through the journey of Abdullah Nasser Al Khater, a professional karting racer with dreams of becoming a Formula 1 driver, the video showcases how these aspirations are supported from a young age. It emphasizes Qatar’s dedication to providing its youth with state-of-the-art facilities, technical support, and resources needed to achieve their dreams. By featuring the real-life story of a figure well-known to the Qatari community, the video strikes a deep chord with viewers, transforming the narrative from a simple promotional piece into an inspirational story. Every young viewer can see themselves in the journey, encouraging them to believe that their dreams are possible and showing that Qatar is dedicated to making everything achievable for its youth
Credits
Entrant Company
Gravity Global
Category
Website / Transportation
Country / Region
United Kingdom
Entrant Company
NOMOBO
Category
Video / Broadcast
Country / Region
Netherlands
Entrant Company
National Geographic
Category
Video / Documentary
Country / Region
China
Entrant Company
IKEA Germany
Category
Public Relations Campaign / Best PR Campaign
Country / Region
Germany