2025

NYX Awards - 2025 Grand Winner Winner: Government Communications Office of Qatar

Rising Star: The next F1 Champion

Entrant Company

Government Communications Office of Qatar

Category

Video / Sports

Client's Name

Government Communications Office of Qatar

Country / Region

Qatar

Experience Level

Agency

In celebration of Qatar hosting the Formula 1 Grand Prix, this video highlights the nation's commitment to nurturing its youth to become the next generation of Formula 1 racers. Through the journey of Abdullah Nasser Al Khater, a professional karting racer with dreams of becoming a Formula 1 driver, the video showcases how these aspirations are supported from a young age. It emphasizes Qatar’s dedication to providing its youth with state-of-the-art facilities, technical support, and resources needed to achieve their dreams. By featuring the real-life story of a figure well-known to the Qatari community, the video strikes a deep chord with viewers, transforming the narrative from a simple promotional piece into an inspirational story. Every young viewer can see themselves in the journey, encouraging them to believe that their dreams are possible and showing that Qatar is dedicated to making everything achievable for its youth

Credits

Creative / Director
Hassan Khedr
Head of Studio
Jassim Al Mass
Founder & CEO of Threshold
Noah Black
Chief Creative Officer
Ferkan Memedi
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