Reactivating Bettors with ROI-Driven Strategy

Favbet, a trusted name in sports betting and online gaming for over 25 years, faced a critical challenge: intense competition, declining market share, and user fatigue from oversaturated advertising channels. To reignite engagement and reclaim its premium status, Favbet partnered with Mobupps to launch a groundbreaking, ROI-driven campaign.
At the heart of this strategy was an industry-first decision, placing Connected TV (CTV) at the center of user acquisition. By moving beyond conventional mobile and display formats, Mobupps delivered the thrill of live betting in immersive, large-screen experiences that captured attention at scale. CTV was complemented by mobile, DSPs, and retargeting to create a seamless omnichannel journey, guiding users from awareness to conversion with precision.
Mobupps’ proprietary technology, MAFO, powered real-time optimization across all channels. Low-quality traffic was filtered instantly, user behavior was analyzed continuously, and campaigns were adjusted dynamically to maximize retention and ROI. Ads were contextually tailored to sporting events and geolocation, ensuring relevance and emotional impact.
The results were transformational. Favbet reactivated high-value users and acquired new bettors with measurable efficiency. The campaign achieved 1276% month-over-month revenue growth and 380% year-over-year revenue increase.
This success case study demonstrates how innovation, technology, and creativity can converge to deliver real business impact in one of the most competitive digital industries. By embracing a CTV-first approach and leveraging data-driven optimization, Mobupps redefined what’s possible in mobile marketing, achieving exceptional ROI while setting a new benchmark for betting campaigns.