2020
Entrant Company
Vicarious PR
Category
Media Relations / Publicity - Publicity Campaign
Client's Name
Behaviour Interactive
Country / Region
United States
Experience Level
Public Relations Firm
Originally launched in June 2016, the globally successful asymmetrical multiplayer video game Dead By Daylight has become a worldwide sensation. Vicarious PR was tasked with taking the game to new heights in 2020 with a synergized PR campaign that would eclipse previous years\' media and influencer coverage. Vicarious PR achieved results beyond expectation in 2020 with thousands of media articles from across the globe including news, features, guides and interview coverage. The 2020 campaign achieved results beyond expectations increasing overall coverage from 2019 to 2020 by over 200% and increasing EU coverage by over 500% from the previous year. On top of this, Vicarious successfully launched Dead By Daylight on all-new platforms including Google Stadia.
Credits
Entrant Company
MATTE Projects
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant Company
VERB Interactive
Category
Integrated Marketing - Intergrated Marketing / Other
Country / Region
Canada
Entrant Company
Miami Ad School Toronto, Europe and San Francisco
Category
Advertising - Advertising / Other
Country / Region
United States
Entrant Company
HireInfluence
Category
Social Marketing / Communications - Social Influencer Marketing
Country / Region
United States