Dead By Daylight

Originally launched in June 2016, the globally successful asymmetrical multiplayer video game Dead By Daylight has become a worldwide sensation. Vicarious PR was tasked with taking the game to new heights in 2020 with a synergized PR campaign that would eclipse previous years\' media and influencer coverage. Vicarious PR achieved results beyond expectation in 2020 with thousands of media articles from across the globe including news, features, guides and interview coverage. The 2020 campaign achieved results beyond expectations increasing overall coverage from 2019 to 2020 by over 200% and increasing EU coverage by over 500% from the previous year. On top of this, Vicarious successfully launched Dead By Daylight on all-new platforms including Google Stadia.