Entry Title: Passion Project: Furnishing the Future

Haddy, an acronym for heroic, agile, design, durable, and yours. Haddy is a furniture manufacturer committed to delivering elegant, functional, 3D printed furniture that meets the needs of American consumers while cutting down on waste. Furniture plays an essential role in our lives – from working and dining to relaxing, gathering with loved ones, and collaborating with colleagues. While efforts exist to create more sustainable furnishings, the industry still faces major environmental challenges. Haddy is helping lead the way by moving furniture production closer to home and embracing circular practices that benefit both consumers and the planet.
Haddy is the brainchild of John “Jay” Rogers, an entrepreneur with a background in the automotive industry and deep manufacturing roots. With the dual goals of simplifying and improving the furniture sector, Haddy is tapping into the capabilities of 3D printing while ensuring sustainability through upcycling and offers better way forward: furniture that’s made locally, designed for durability, and fully recyclable. It’s a vision for a more sustainable future, where thoughtful design meets environmental responsibility. That’s the kind of furniture the future deserves.
Ditching Disposable
Haddy is applying material science to improve sustainability. Both organic and non-organic salvaged materials are transformed into pellets for additive manufacturing, giving items that would be trash new life as functional furniture. In addition to addressing distribution and design, Haddy also builds circularity into all of the new products it creates. Furniture pieces include a radio frequency identification (RFID) tag, so everything is fully traceable. When a consumer is ready for a new piece of furniture, they can return the old piece and recoup a share of the value. Haddy will then recycle the old furniture to make new pieces. The process, called “Haddy Inside,” has the potential to dramatically reduce waste in furniture production.
Inspiration On, Lights Out
Rogers emphasized that their modernized furniture design and production process is fueled by technology but driven by human brilliance. While human experts design furniture and create the programs to print it, robots perform the repetitive, physical tasks.