Alain Fouquet French Cooperage Brochure

This brochure was created to do the impossible: make the deeply technical world of oak sourcing, grain density, tannin modulation, and wood seasoning not only digestible, but desirable. Alain Fouquet French Cooperage needed a piece that could double as an educational tool for trade shows and a leave-behind for sales calls, bridging the gap between hard science and emotional resonance.
The creative solution embraced the brand’s French heritage of craftsmanship, using a refined illustrative style that elevates content that could easily have slipped into the “dry technical manual” category. Rather than overwhelm with dense data, the design layers information with elegance—infographics and diagrams explain concepts like grain variation and oxygen ingress, while generous white space and narrative pacing guide the reader through complex processes with clarity.
Recognizing that collateral in this category must impress on both a tactile and visual level, production choices were as intentional as the design. Deep, saturated color palettes reference both the richness of oak and the luxury of fine wine. Premium uncoated paper stock was chosen to reflect authenticity and craftsmanship, while spot varnishes highlight key illustrative elements, giving the piece a sense of dimension and discovery. The physicality of the brochure becomes part of the storytelling, reinforcing the brand’s message that every detail matters.
Ultimately, the brochure succeeded in marrying high-end aesthetics with technical authority. It tells the 140-year legacy of Alain Fouquet, educates winemakers on the nuances of oak selection, and positions the cooperage as both artisan and innovator. More than a sales tool, it is an object of pride—worthy of a place on a vintner’s desk rather than discarded after a meeting.
By elevating a traditionally utilitarian category of marketing collateral into a brand statement, this piece set a new bar for how technical information can be communicated: with clarity, beauty, and a touch of French finesse.