Thought Leadership and Book Promotion

I led a team to execute a strategic communications campaign to launch two business and leadership books authored by distinguished academics. The goal: elevate the authors as trusted thought leaders while driving national awareness of their work.
Book 1: Culture & Society
The first title reframed “tribal instincts” as tools for unity rather than division. We developed a press list targeting political and cultural reporters, monitored the news cycle for openings, and issued weekly booking notes. The results:
10+ media connections, yielding 9 top-tier stories in outlets including TechCrunch, The Guardian, The Economist, Forbes, and Vogue Business.
A high-profile Sunday print op-ed placed in a major regional newspaper.
Multiple op-eds drafted and pitched on intolerance, media consumption, and election narratives.
Through this proactive strategy, the author became a go-to expert quoted in coverage of U.S. politics, business leadership, and cultural trends.
Book 2: Leadership & the Future of Work
The second title emphasized treating employees with the same value as customers. We built a press list focused on business and HR reporters and secured extensive placements:
11+ stories in leading outlets, including the New York Times, Financial Times, Fortune, CNBC, and Morning Brew.
3 op-eds written and placed, including in Fast Company and HR Dive.
A book excerpt in Forbes, plus features in Fortune and the Financial Times.
Podcast placements and event support, including book talks and staff engagement.
Impact
In total, the campaign delivered:
20+ earned media stories across major national and business outlets.
5 op-eds and excerpts secured and placed.
These efforts ensured both books reached wide, influential audiences while building the long-term reputations of their authors. The campaign not only drove visibility but also positioned two academic voices at the center of national conversations on culture, politics, and the workplace.