Animal Restaurant

DH Games and NewCode created a heartwarming integrated marketing campaign for Animal Restaurant’s 1st anniversary, featuring: big YouTube influencer in-game partnerships, a new in-game anniversary event, and a creative viral video.

Animal Restaurant teamed up with Aaron’s Animal, one of the biggest pet-focused accounts on YouTube, to integrate Prince Michael’s image into the game as a secret customer and to engage with users for a limited time. In addition, Aaron’s Animal released a fun video promoting Animal Restaurant at the day of launch and got viral on social media, more than 16 pet social accounts shared the video on their social channels.

The campaign attracted more than 20M impressions and more than 8 million video views, as well as tons of good comments and excitement from the users, helping Animal Restaurant reach another benchmark on their product performance.