2025

Entrant Company
CJ ENM
Category
Video / Music Video
Client's Name
Country / Region
South Korea
Experience Level
Other
“MOVE TO PERFORMANCE” is a cinematic series produced by M2 that highlights what makes K-pop distinct on the global stage: choreography as the foundation of artistic identity. In K-pop, dance is not supplementary — it defines the genre. Artists are expected to perform with the same precision and emotional depth that they bring to their vocals. "MOVE TO PERFORMANCE" was created to showcase that discipline and creativity, presenting choreography as a complete visual language rather than background movement.
Each episode reinterprets a newly released song through performance-focused direction, minimal set design, and cinematic camera movement. The simple format removes the distractions of spectacle, isolating the artist, their music, and their physical storytelling. Every production choice — from shot composition to color tone — is designed to make the viewer feel rhythm rather than just watch it.
Entrant Company
Shenzhen Sunwheel Cultural and Creative Co., Ltd.
Category
Video / Advertising
Country / Region
China
Entrant Company
Gravity Global
Category
Social Media / YouTube Channel / Video
Country / Region
United Kingdom
Entrant Company
IKEA Germany
Category
Strategic Campaign / Product Launch
Country / Region
Germany
Entrant Company
Government Communications Office of Qatar
Category
Video / Government
Country / Region
Qatar