2025

NYX Awards - 2025 Grand Winner Winner: CJ ENM

MOVE TO PERFORMANCE

Entrant Company

CJ ENM

Category

Video / Music Video

Client's Name

Country / Region

South Korea

Experience Level

Other

“MOVE TO PERFORMANCE” is a cinematic series produced by M2 that highlights what makes K-pop distinct on the global stage: choreography as the foundation of artistic identity. In K-pop, dance is not supplementary — it defines the genre. Artists are expected to perform with the same precision and emotional depth that they bring to their vocals. "MOVE TO PERFORMANCE" was created to showcase that discipline and creativity, presenting choreography as a complete visual language rather than background movement.
Each episode reinterprets a newly released song through performance-focused direction, minimal set design, and cinematic camera movement. The simple format removes the distractions of spectacle, isolating the artist, their music, and their physical storytelling. Every production choice — from shot composition to color tone — is designed to make the viewer feel rhythm rather than just watch it.

2025
Content Marketing
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grand
winner

Entrant Company

INZLAB

Category

Content Marketing / Video or Video Series

Country / Region

China

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Strategic Campaign
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winner
GE Aerospace

Entrant Company

Gravity Global

Category

Strategic Campaign / Global Marketing Campaign

Country / Region

United Kingdom

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Public Relations Campaign
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Entrant Company

IKEA Germany

Category

Public Relations Campaign / Best PR Campaign

Country / Region

Germany

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Advertising & Design
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winner
McDonald's

Entrant Company

ADMERASIA

Category

Advertising & Design / New Category: VR & Emerging Media

Country / Region

United States