2025

NYX Awards - 2025 Grand Winner Winner: CJ ENM

MOVE TO PERFORMANCE

Entrant Company

CJ ENM

Category

Video / Music Video

Client's Name

Country / Region

South Korea

Experience Level

Other

“MOVE TO PERFORMANCE” is a cinematic series produced by M2 that highlights what makes K-pop distinct on the global stage: choreography as the foundation of artistic identity. In K-pop, dance is not supplementary — it defines the genre. Artists are expected to perform with the same precision and emotional depth that they bring to their vocals. "MOVE TO PERFORMANCE" was created to showcase that discipline and creativity, presenting choreography as a complete visual language rather than background movement.
Each episode reinterprets a newly released song through performance-focused direction, minimal set design, and cinematic camera movement. The simple format removes the distractions of spectacle, isolating the artist, their music, and their physical storytelling. Every production choice — from shot composition to color tone — is designed to make the viewer feel rhythm rather than just watch it.

2025
Video
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winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Video / Marketing

Country / Region

United Kingdom

2025
Marketing Campaign
NYX Awards 2025 Winner - Accelerate Opportunity, Gravity Global
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winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Marketing Campaign / B2B Marketing Effectiveness

Country / Region

United Kingdom

2025
Marketing Campaign
NYX Awards 2025 Winner -  Delete The Riyad Bank App!, Agency: Habbar Creative House
grand
winner

Entrant Company

Agency: Habbar Creative House

Category

Marketing Campaign / Customer Engagement Achievement

Country / Region

Saudi Arabia

2025
Website
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winner
Abdulaziz Alghamdi

Entrant Company

ROSHN Group

Category

Website / Real Estate

Country / Region

Saudi Arabia