Husky at DrinkTec - An Immersive Brand Experience

At DrinkTec 2025 in Munich, Husky Technologies set out to launch their new HyPET6e system and reimagine what a trade show experience could be. In collaboration with Raumtechnik, we created a dynamic, multi-sensory booth that brought Husky’s innovation and sustainability story to life through cinematic storytelling, interactive design, and real-time technology.
Visitors were welcomed by a 360° rPET Knowledge Center, where six interactive kiosks and a massive LED band guided them through Husky’s sustainability mission. At the booth’s center, a dramatic HyPET6e launch film showcased the system’s advanced capabilities through 3D animation, connecting complex engineering with an emotional, visual story.
The experience continued with the Advantage+Elite™ Monitoring Center, where guests stepped into simulated support scenarios to feel Husky’s proactive customer service firsthand, and the Tooling Experience, where transparent UI overlays projected onto the HyPET6 machine allowed users to “interact” with the real equipment behind the glass.
The result: an unforgettable, award-worthy experience that transformed trade show storytelling.