Founder

Over the past twelve months, I led B612, the New York–based strategic communications firm I founded in 2024 after moving to NYC from Eastern Europe on my own. My background spans media leadership and operating roles in technology: I ran a global tech news organization, and built growth programs for venture-backed companies. That operating mindset anchors how I run comms today with a clean path from business objective to story, from story to channel, and from channel to measurable outcome.
Year two validated the model. In 2025 our revenue doubled versus our first year while maintaining a profit margin. Client work converted into tier-one visibility and targeted industry reach, with features in Fortune, MIT Technology Review, TechCrunch, CoinDesk, The Block, Forbes, and other outlets aligned to buyer and investor audiences.
Client quality advanced in parallel. We onboarded respected organizations across web3 and broader tech, including Gitcoin, ChangeNOW, OpenMind, Apriori, Bless Network, AI or Not, Credbull, and Bioptic. With these teams, we executed programs tied to concrete business goals: category education, founder credibility, investor trust, and user growth. Scope covered positioning, product and funding announcements, executive content, and coordinated outreach across media, podcasts, newsletters, and social channels.
Impact is tracked against hard indicators: qualified inbound from target accounts, meeting conversion for investor outreach, relevant share of voice. Across the portfolio, clients gained meaningful traction and raised more than 50 million dollars during this period.
Operationally, B612 runs on rigorous process and modern tooling. We built a custom suite of AI agents to scan target niches, surface emerging angles, and match stories to journalists with interest. This stack accelerates research, market monitoring, and pre-pitch insight checks, improving hit rates while preserving editorial quality.
Last 12 months highlights:
- Doubled agency revenue while sustaining a profit margin
- Onboarded reputable clients and delivered campaigns that drove funding, users, community, and revenue; secured coverage in Fortune, MIT Technology Review, TechCrunch, CoinDesk, The Block, Forbes
- Served as a mentor in leading accelerators, including Techstars
- Implemented an AI-forward workflow that increased speed, precision, and media outcomes