2025

NYX Awards - 2025 Gold Winner Winner: Shanghai Jingdao Art & Design Co., Ltd

Soaring Hoops

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video / Student

Client's Name

Country / Region

China

Experience Level

Award Agent

"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.

Credits

Co-Director
Yasheng Tao
2025
Website
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gold
winner

Entrant Company

Kokto Studio LLC

Category

Website / Web App

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Just ask Fanar – The First Arabic GPT LLM Campaign, Government Communications Office of Qatar
gold
winner
Government Communications Office of Qatar

Entrant Company

Government Communications Office of Qatar

Category

Video / Government

Country / Region

Qatar

2025
Video
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gold
winner

Entrant Company

N/A

Category

Video / Short Film

Country / Region

United States

2025
Advertising & Design
NYX Awards 2025 Winner - NMSDC 2024 Conference & Exchange, ABCD & Company
gold
winner
National Minority Supplier Development Council

Entrant Company

ABCD & Company

Category

Advertising & Design / Event Material Design

Country / Region

United States