2025

NYX Awards - 2025 Gold Winner Winner: Shanghai Jingdao Art & Design Co., Ltd

Soaring Hoops

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video / Student

Client's Name

Country / Region

China

Experience Level

Award Agent

"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.

Credits

Co-Director
Yasheng Tao
2025
Strategic Campaign
NYX Awards 2025 Winner - Google Xi CoLaboratory @ IMEX, Robotproof
gold
winner

Entrant Company

Robotproof

Category

Strategic Campaign / Social Impact Campaign

Country / Region

United States

2025
Content Marketing
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing / Multichannel Social Media Content

Country / Region

United Kingdom

2025
Website
NYX Awards 2025 Winner - Saint Xavier High School, Finalsite
gold
winner
Saint Xavier High School

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
gold
winner
M&G Investments

Entrant Company

Gravity Global

Category

Marketing Campaign / Social Media Campaign

Country / Region

United Kingdom