2025

Entrant Company
Shanghai Jingdao Art & Design Co., Ltd
Category
Video / Student
Client's Name
Country / Region
China
Experience Level
Award Agent
"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.
Credits
Entrant Company
MDLBEAST
Category
Video / Motion Graphics
Country / Region
Saudi Arabia
Entrant Company
Gravity Global
Category
Video / Financial Services
Country / Region
United Kingdom
Entrant Company
Miami Ad School
Category
Integrated Marketing / Cause Marketing
Country / Region
United States
Entrant Company
Shenzhen Sunwheel Cultural and Creative Co., Ltd.
Category
Video / Advertising
Country / Region
China