2025

NYX Awards - 2025 Gold Winner Winner: Shanghai Jingdao Art & Design Co., Ltd

Soaring Hoops

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video / Student

Client's Name

Country / Region

China

Experience Level

Award Agent

"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.

Credits

Co-Director
Yasheng Tao
2025
Video
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gold
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Entrant Company

MDLBEAST

Category

Video / Motion Graphics

Country / Region

Saudi Arabia

2025
Video
NYX Awards 2025 Winner - The Value of Active Minds, Gravity Global
gold
winner
Jupiter Asset Management

Entrant Company

Gravity Global

Category

Video / Financial Services

Country / Region

United Kingdom

2025
Integrated Marketing
NYX Awards 2025 Winner - Poke the Bear, Miami Ad School
gold
winner
Smokey the Bear

Entrant Company

Miami Ad School

Category

Integrated Marketing / Cause Marketing

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Laifen P3 Pro Promotional Video, Shenzhen Sunwheel Cultural and Creative Co., Ltd.
gold
winner

Entrant Company

Shenzhen Sunwheel Cultural and Creative Co., Ltd.

Category

Video / Advertising

Country / Region

China