2025

NYX Awards - 2025 Gold Winner Winner: Shanghai Jingdao Art & Design Co., Ltd

Soaring Hoops

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video / Youth Audience

Client's Name

Country / Region

China

Experience Level

Award Agent

"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.

Credits

Co-Director
Yasheng Tao
2025
Video
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gold
winner
PIGEON(SHANGHAI)CO.,LTD.

Entrant Company

GRAMCO Limited

Category

Video / Consumer Product / Services

Country / Region

China

2025
Video
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gold
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Entrant Company

National Geographic

Category

Video / Cultural

Country / Region

China

2025
Video
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gold
winner
Government Communications Office of Qatar

Entrant Company

Government Communications Office of Qatar

Category

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Country / Region

Qatar

2025
Marketing Campaign
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gold
winner

Entrant Company

Hopper

Category

Marketing Campaign / Digital Marketing Campaign

Country / Region

United States