2025

NYX Awards - 2025 Gold Winner Winner: Shanghai Jingdao Art & Design Co., Ltd

Soaring Hoops

Entrant Company

Shanghai Jingdao Art & Design Co., Ltd

Category

Video / Youth Audience

Client's Name

Country / Region

China

Experience Level

Award Agent

"Soaring Hoops" follows Zaxi, a Tibetan teenager in Sichuan's Aba Prefecture, whose makeshift hoop
is destroyed by a storm. Embarking on a journey across the plateau with his younger brother to find a "perfect court," he uses a
basketball as a thread to intertwine traditional Tibetan culture with modern athletic spirit. Zaxi eventually discovers the true
meaning of perfection—not in concrete, but in community support and shared dreams—with the encouragement of a group of
monks at a temple court. This is a story of cultural integration, pure passion, and spiritual inheritance, celebrating the genuine
equality found under the vast sky on the basketball court.

Credits

Co-Director
Yasheng Tao
2025
Marketing Campaign
NYX Awards 2025 Winner - Hawke x Malibu Shirts Paid Media Campaign, Hawke Media
gold
winner

Entrant Company

Hawke Media

Category

Marketing Campaign / Digital Marketing Campaign

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - A Letter To Zayed, Orca & Aura Films
gold
winner
Mubadala Investment Company

Entrant Company

Orca & Aura Films

Category

Video / Public Relations

Country / Region

United Arab Emirates

2025
Marketing Campaign
NYX Awards 2025 Winner - Pioneering East Rift Valley Granary Festivities, Taitung Branch, ARDSWC, MOA
gold
winner

Entrant Company

Taitung Branch, ARDSWC, MOA

Category

Marketing Campaign / Sustainability Marketing Campaign

Country / Region

Taiwan

2025
Video
NYX Awards 2025 Winner - Just ask Fanar – The First Arabic GPT LLM Campaign, Government Communications Office of Qatar
gold
winner
Government Communications Office of Qatar

Entrant Company

Government Communications Office of Qatar

Category

Video / Cause / Awareness

Country / Region

Qatar