2026

NYX Awards - 2026 Gold Winner Winner: YEAH YEAH Ltd.

The Veggie School Festival

Entrant Company

YEAH YEAH Ltd.

Category

Experiential & Immersive / Exhibition Experience

Client's Name

Agriculture Bureau, New Taipei City Government

Country / Region

Taiwan

Experience Level

Agency

The Veggie School Festival is an immersive public exhibition that reimagines food and agriculture education as an inclusive, multisensory experience in the heart of the city. Rather than presenting agriculture through passive visual displays, the exhibition invites visitors to learn through touch, sound and spatial storytelling, transforming knowledge into lived experience.
Designed around social accessibility, the exhibition integrates tactile learning systems, braille guidance and sound-responsive installations that allow plants to “speak” when touched, helping visitors understand how nature feels, reacts and communicates. These design strategies ensure that blind and visually impaired participants can fully experience the exhibition, learning alongside children, families and general citizens without barriers.
Structured as a guided experiential journey, the exhibition moves from observing local crop stories, to interacting with plants through sound and touch, and finally to constructing one’s own imagined farm—encouraging reflection on responsibility, sustainability and everyday relationships with food.
By bringing agriculture into an urban civic lobby and designing it to be emotionally engaging, sensorially rich and socially inclusive, The Veggie School Festival demonstrates how an exhibition can become more than a display—it becomes public education in action, building empathy, awareness and shared participation across diverse communities.

Credits

Creative Director
Ting Shuo Wang
Project Manager
Tsung Jui Hsieh
Assistant Manager
Shang Jui Fu
Graphic Designer
Jyun Han Wu
Graphic Designer
Yi Pei Jiang
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