Outlook 2026 Hub: Powered by Voice of The Buyer & Marketer

Since 2020, INFUSE has published Outlook, an annual thought leadership report that forecasts B2B market trends while building trust through data-backed expertise. What began as a timely crisis response to unprecedented market disruption has evolved into INFUSE's GTM engine, empowering Sales, Client Success, and Demand teams internally while equipping partners and clients with research-driven strategies for their C-suite and revenue leaders. The transformative inflection point arrived in 2023 with the integration of proprietary Voice of the Buyer and Voice of the Marketer research.
Now in its sixth edition and third year of proprietary research, Outlook 2026 addresses "The Trust Gap," a theme identified through analysis of 2,300+ B2B GTM leaders across NAM, EMEA, and APAC. The research shows that despite unprecedented information access, buyers face a widening gap between what they know and trust to make confident decisions.
Building upon the 2025 Gold NYX winning design, Outlook 2026 enhances buyer enablement through two interactive capabilities. The AI-powered chatbot enables INFUSE's 1,400+ demand professionals, partners, and clients to access customizable research insights 24/7, tailored to each user's LinkedIn profile, industry, and role. The chatbot is multi-lingual, supporting teams across 75+ countries. Two self-assessments (AI Implementation Readiness and Discoverability-to-Revenue) deliver custom-tailored implementation roadmaps, enabling practitioners to identify optimal starting points and prioritize actions accordingly.
Outlook 2025 delivered measurable outcomes:
6 awards (Gold Globee, Gold Hermes, Gold NYX, Gold Stevie, AMA Finalist, CMA shortlist), building upon 2024's Bronze Stevie and Ragan Honorable Mention
55,000+ page views
8,400+ accounts engaged
4 million+ paid media impressions generating 109K clicks
110K+ LinkedIn follower growth
40+ speaking engagements across NAM, EMEA, and APAC
Each chapter of Outlook 2026 centers on a framework built to fuel GTM strategies that put research data from 2,300+ GTM leaders into practice: AI Implementation Handbook, Discoverability-to-Revenue, and Buyer-Led GTM. Trust Architecture, a novel concept developed by INFUSE leaders, connects all three frameworks to bridge the trust gap between B2B buyers and marketers.
Outlook 2026 has 60+ planned speeches in 2026, including B2BMX West, Pavilion dinners, Channel Meet Ups, and 6sense Breakthrough.

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