The WeAreCisco Blog: Real Stories, Real Connection

The WeAreCisco Blog is Cisco's employee-authored storytelling platform, designed to give job seekers an authentic, unfiltered look at life inside the company. Rather than polished corporate messaging, the blog spotlights real employees sharing lived experiences — in their own words.
What Sets Us Apart: Trust and Vulnerability as Strategy
Unlike traditional corporate blogs, the WeAreCisco Blog operates on mutual trust and vulnerability. Cisco gives employees space to speak honestly about their experiences — the meaningful moments, personal growth, and human truths revealing what it's really like to work here and how it’s different than anywhere else. This requires employees to be vulnerable in sharing stories, and the company to trust them as authentic culture ambassadors. This bold approach creates credibility and connection that branded content cannot achieve.
The Creative Process
Employees are discovered through social listening, submission of original ideas, or through internal programs. The WeAreCisco Team supports selected storytellers — many who don't consider themselves writers — with an approachable framework and editorial guidance to craft emotionally compelling, conversational narratives.
Each post includes personalized author bios and photos, with a pilot currently unrolling to include select video for richer multi-media storytelling.
Strategic Impact
Stories are amplified across Cisco's digital ecosystem — @WeAreCisco social channels, Cisco’s LinkedIn, the employee advocacy tool, and more — with publishing timed around holidays, world events, and cultural moments for maximum relevance and sensitivity.
In 2024-2025, the blog published 64 employee stories from around the world, attracting nearly 170,000 views. But the true power lies beyond metrics: it sparks meaningful connections, differentiates Cisco as an exceptional workplace, and brings its Purpose — Powering an Inclusive Future for All — to life.
For candidates exploring where they belong, these stories show how they can thrive at Cisco.