2026

NYX Awards - 2026 Gold Winner Winner: SFC Group

SFC Group | Seriously | Videos

Entrant Company

SFC Group

Category

Video / Self-Promotion

Client's Name

Country / Region

United States

Experience Level

Agency

About The Entry

Seriously is a self-promotional campaign built to challenge how healthcare agencies show up—and how seriously they take themselves. Rather than leaning on polished platitudes or industry jargon, the campaign uses sharp, situational humor to call out familiar agency behaviors and reset expectations.
The short-form videos lean into wit as a way to stop scrolls and start recognition. Each piece delivers a single idea framed through a clever setup before landing on a clear, disciplined message.
Designed for digital environments, the videos use humor to earn attention quickly, then pivot to substance. The result is work that feels smart, self-aware, and unmistakably aligned with how SFC Group operates.

Featured Media

Credits

Executive Creative Director
Brian Zandman
2026
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Entrant Company

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