Plunkett Homes: Built To Perform

Plunkett Homes, Western Australia’s oldest home builder, set out to strengthen its digital presence in an increasingly competitive and fast-changing market.
Through a fully integrated approach across SEO, paid media, content and customer data, the campaign focused on improving visibility, attracting higher-quality enquiries, and creating a more efficient lead generation engine. Search optimisation was rebuilt around trust, authority and user value, while paid campaigns were refined to prioritise meaningful engagement over simple reach.
The strategy also embraced emerging AI-driven search experiences, ensuring Plunkett Homes remained visible as discovery behaviour evolved. By aligning every channel into one cohesive ecosystem, the campaign delivered stronger performance, improved efficiency, and a more resilient digital foundation.
The result was a period of sustained growth, with Plunkett Homes strengthening its connection with prospective buyers and building a scalable marketing framework for long-term success.
This award recognises the impact of a strategic, integrated approach that combined innovation, smart planning and strong execution to future-proof a heritage brand in a modern digital landscape.