Wacom Bamboo Slate

Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness / Special Event

Client's Name

Wacom Singapore Pte Ltd

Country / Region

Singapore

Experience Level

Wacom wanted to create awareness of the Bamboo Slate beyond the creative industries.
Hence, the project targets people who do not have a design-related background.
We created the video by showcasing the element of experience where our target audience gets to utilize the Bamboo Slate in a café setting. Simple instructions were provided alongside the Bamboo Slate.
Many left with an interest in purchasing the Bamboo Slate, and of course, smiles on their faces.

Credits

Creative Director

Lester Lim

Snr Art Director

Hansen Chan

Writer

Marc Grigoroff

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2018

Integrated Campaign