Avia x Foster Love - Wonderland Wishes Campaign

Through the Wonderland Wishes in-game event, Avia brought awareness to the Solitaire Clash mobile game and the non-profit Foster Love’s charitable efforts through the transformation of real-time gameplay into tangible donations aimed at supporting foster youth during the December holiday season. Utilizing in-app engagement, players were able to contribute to the campaign’s philanthropic goals and support Foster Love’s mission in supporting the foster community. Over the 5 weeks of the Wonderland Wishes campaign, Avia transformed 691,862,810 in-game Wish Stars earned by players in-game into a total donation pool of $136,000. Avia allocated all proceeds raised to the campaign’s weekly gift themes, including toys, care kits, bikes, clothes and educational support, all contributing to the mission of renowned non-profit Foster Love. In partnership with prominent content creator Leo González, the campaign’s reach was efficiently broadened to continue the spirit of meaningful giving through Solitaire Clash gameplay. The campaign concluded with an offline event bringing together Avia’s players, Foster Love scholars, Leo González and members of the Los Angeles community to actively assemble care packages and bicycles, while also celebrating the notable real-world impact the donations will have on foster children in need of both essential items and holiday joy. These results demonstrated success in not only increasing player engagement but also in continuing to establish Avia's dedication to philanthropic efforts.