ITRI !nnovation Week

ITRI launched its inaugural “!nnovation Week” in September 2025 to showcase its commitment to cross-domain R&D collaboration and industry transformation. The week-long program featured anniversary celebrations, the ITRI Laureate Ceremony, expert-led forums, and tech demos, reinforcing ITRI’s role as a pioneer shaping the future of innovation. The campaign amplified brand impact through four key strategies:
1. Pre-Event Pitching and Social Media Engagement
Prior to the event, we prepared media-ready press kits to drive high-quality coverage. To boost registration conversions, an interactive game post on social media guided participants to forum topics based on personality test results, generating high-intent sign-ups and expanding pre-event buzz.
2. One-ITRI branding
We integrated events across two campuses to present a unified one-ITRI brand experience. The attendance of senior government leaders and executives from global technology firms such as AWS and Hitachi underscored ITRI’s role as a key advocate of industrial policy and a bridge for international collaboration.
3. Precision Marketing
We organized specialized sessions on robotics, drones, and smart healthcare tailored to each campus, aligning with the needs of different audience segments. Invitations were powered by an AI-driven CRM recommendation system that matched visitor interests with relevant technologies, increasing qualified leads. Through scenario-based demos such as the walking-assist exoskeleton and the solar-powered mobile beer booth, participants experienced innovative technologies in real-life contexts.
4. Online-Merge-Offline (OMO) Marketing
To scale reach beyond physical venues, we delivered live-streamed sessions and coordinated on-site media interviews, amplifying exposure across digital and traditional channels while sustaining engagement before, during, and after the event.
Results
ITRI !nnovation Week ultimately reached a hybrid audience of 32,250, including over 2,300 on-site participants. Media coverage totaled 1,651 reports, with 1,026 international placements, expanding ITRI’s global visibility. Exhibitions achieved an average satisfaction score of 4.7/5. The events also catalyzed new partnerships with leading companies such as CPC Corporation, Innolux, and Advantech. Most importantly, the initiative elevated ITRI’s corporate brand and established a standardized, scalable flagship marketing IP that can be replicated annually.