Schlage Instagram Partnership

Our initiative was built as an influencer-first program, designed to reposition Schlage from “front door convenience” to a holistic smart security experience that delivers peace of mind from anywhere.
Rather than relying on traditional product-centric creative, we empowered influencers to become the storytellers of Schlage’s value: real people, in real homes, demonstrating how Schlage Smart Locks and the Schlage Home app fit naturally into modern life—managing guests, kids, deliveries, and everyday chaos with confidence from their phones.