2026

NYX Awards - 2026 Gold Winner Winner: Critical Mass

Product Marketing Design System

Entrant Company

Critical Mass

Category

Advertising & Design / Infographic Design

Client's Name

BNY

Country / Region

United Kingdom

Experience Level

Agency

About The Entry

BNY reorganised around a new platform model to break down silos and operate as one. The BNY arrow became the central graphic device for a scalable visual system shaped by real business data. We crafted a living design language that moved like the business itself, infinitely. This produced an expansive set of graphic expressions, allowing each platform to take on a unique identity expressed through data, capability, and colour. Clients can now comprehend BNY’s offerings distinctly at a platform-level and as one joined-up BNY.

Featured Media

2026
Website
NYX Awards 2026 Winner - My Supports: Designing For Real Lives, Living Online
gold
winner

Entrant Company

Living Online

Category

Website / Nonprofit

Country / Region

Australia

2026
Strategic Campaign
NYX Awards 2026 Winner - Luminous Carnival, Lee Tung Avenue Management Company Limited
gold
winner
Lee Tung Avenue Management Company Limited

Entrant Company

Lee Tung Avenue Management Company Limited

Category

Strategic Campaign / Special Event

Country / Region

Hong Kong SAR

2026
Website
NYX Awards 2026 Winner - KAGUYAHIME PROJECT – Quiet Stories:Trusting the Voice Within, Individual
gold
winner

Entrant Company

Individual

Category

Website / Branding

Country / Region

Japan

2026
Social Media
NYX Awards 2026 Winner - Those who dream of transformative flight, love E2 , Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Content / Post

Country / Region

United Kingdom