TALK XINJIANG

On September 26, 2025, CGTN's integrated media vlog series "Talk Xinjiang" premiered. The program innovatively adopts a "Generation Z perspective + international communication" model, vividly telling the beautiful stories of Xinjiang through first-person interviews by cultural bloggers, the support of AE visual technology, and linkage with international hot topics.
Generation Z jokingly remarked that the Chinese characters on the shop signs in Kashi Old City resembled "read and reposted messages," highlighting how this natural bridge and golden passage connecting Central Asia, West Asia, and South Asia, and ultimately Europe, is attracting attention and visitors through various means. Today, Kashi is a vibrant model of a community where various ethnic groups influence and integrate with one another in lifestyle, language, customs, and culture. Meanwhile, Hetian boasts Kunlun culture, jade culture, and ancient Khotan culture. With the deep integration of local culture and the tourism industry, folk performances are incorporated into the Yotkan Ancient City, allowing Chinese and foreign tourists to interact with NPCs (actors) among the traditional buildings, promoting the integrated development of culture and tourism.
In Urumqi, the "Generation Z" bloggers of "Talk Xinjiang" will explore a "sci-fi museum that feels like it's from the world of 'The Three-Body Problem'" and a "must-visit place for original refrigerator magnets." For Generation Z, Urumqi is no longer just a "boring big city" with only a grand bazaar; stories about Xinjiang are "destined" to include Urumqi. Generation Z grew up with the internet and social media platforms, and in choosing travel destinations, they no longer pursue "labeled" destinations. Destinations like Ili, which possess both stunning natural landscapes and a focus on developing their unique culture, are rapidly becoming the next "cultural tourism hotspot."