UEFN x Squid Games

Working on the trailer for the UEFN x Squid Games collaboration was a wild and rewarding ride for all of us at Layer. Two hugely recognizable worlds, each with its own visual language and emotional tone - bringing them together in a way that felt respectful, exciting, and cohesive was a major creative challenge. We wanted something that felt instantly familiar to fans of both, but also fresh and energetic on its own.
From the start, we focused on finding the balance between Squid Games’ intense, dramatic style and the dynamic, player‑driven energy of UEFN. The trailer’s pacing and editing were carefully designed to highlight that blend, cutting between moments that evoke the spirit of competition and creative freedom that Fortnite experiences are known for.
Visually, integrating iconic elements from the Squid Games universe into a game engine environment demanded close attention to detail. We were deliberate about how each scene was framed, making sure the lighting, animation, and movement all felt like they belonged together - as if the two worlds were always meant to collide. Sound design also played a key role in tying disparate pieces into a unified whole, giving the trailer a cohesive rhythm that elevates every moment.
The result is a piece that doesn’t just announce a collaboration, but vividly celebrates it - capturing excitement, tension, and fun in a way we’re truly proud of.