Berkan Karabulut Survivor Turkey 2020 Publicity Campaign

Survivor Turkey 2020 is the most viewed and popular tv show in Turkey. The way how marketing channels and social media used for the contenders plays a critical role for their success. Berkan Karabulut was one of the contenders. Creating videos, strategies, content and posts at the right time plays a huge role in Survivor 2020. SMS results decides on who eliminates each week and efective use of marketing tools at the right time increases your publicity and this returns as more votes received from the viewers of the show. Berkan Karabulut was 11th out of 13 when we as a team started working and after this organization of tools and strategies of how to use marketing ideas more effective he started to gain more votes and started to climb on the rankings. Each week his popularity went up, our contents became Turkey Trending on tweeter before voting sessions begun at the weekends, our videos and posts were receiving more and more engagement each week. With hashtag creations and reaching out to people Berkan Karabulut started to gain popularity. Our ZafereKoşan BerkanKarabulut tag received 125K tweets and became #1 Turkey Trending on Tweeter before finals of Survivor Turkey 2020. The team of 25 people were managed to create content, strategies, reach out to fan groups and plan out live shows with celebrities to increase Berkan\\\'s popularity. Another key point is following up the TV show live and checking out main social media channels Facebook, Instagram and Tweeter are the most popular in Turkey in order to see how public is reacting to the live going TV show, catch the reactions and take action on Berkan Karabulut official pages in order to turn the wave to positive side of him. At the end of the show Berkan Karabulut managed to finish fourth with 1.3 million followers on Instagram. This showed us how using marketing tools effectively can change the way things are going and develop better strategies to gain engagement with high quality designs, videos, contents and marketing strategy management.