Election campaign 2024

The Election Campaign 2024 promoted The Economist’s global election coverage—from the US to South Africa—through two core creative approaches: a ballot box illustration and a photo collage style. Candidate imagery (e.g., Donald Trump, Kamala Harris, Keir Starmer, Rishi Sunak) was paired with party-aligned colors, while maintaining strict visual neutrality. The campaign ran across multiple channels, including print ads, email banners, paid social media, house ads, and App Store cards.