Immunity Bio | Anktiva | Vehicle wraps

For Anktiva, the “You Want a Piece of Me?” campaign was built to be impossible to ignore. The vehicle wraps took that idea literally, transforming everyday transportation into a moving extension of the brand’s fight.
In a category where healthcare advertising often feels restrained, expected, or overly clinical, ImmunityBio needed a way to bring Anktiva’s presence into the real world with the same swagger and intensity as the broader campaign. The vehicle wraps were designed to stop traffic — visually and strategically — while staying connected to a serious treatment conversation for adults with BCG-unresponsive non-muscle invasive bladder cancer with carcinoma in situ.
The creative approach was simple: make the brand mobile, memorable, and unmistakably Anktiva. Using the campaign’s high-contrast visual system, bold typography, gritty textures, and confrontational attitude, the wraps turned each vehicle into a rolling brand statement. The work captured the spirit of “You Want a Piece of Me?” with an aggressive, confident look that could be understood in seconds, whether seen outside a congress venue, near an event activation, or moving through the city.
Every design decision was made for impact at a glance. Oversized messaging created immediate readability. Strong brand cues reinforced recognition. Dynamic layouts gave the vehicles motion even when parked. The result was a format that did not simply carry the campaign — it amplified it.
As part of Anktiva’s broader launch ecosystem, the vehicle wraps helped extend campaign visibility beyond traditional media and booth space. They brought the brand into unexpected environments, creating additional impressions and reinforcing the campaign’s core message wherever they appeared. They also supported the larger AUA presence, helping the brand feel bigger, louder, and more fully integrated across the event experience.
The vehicle wraps prove that even a highly regulated healthcare campaign can show up with personality, precision, and bite. For Anktiva, they turned transportation into communication — and gave the campaign another way to pick a fight with the ordinary.